Social Media's Impact on Fashion

“Online marketing is the most powerful way we can reach our younger customer,” said Sheena Sauvaire, Topshop’s head of marketing. “To be perfectly honest, we have to be using this medium.”
Topshop well knows the power of bloggers. An unofficial Topshop page on MySpace has been sparking about 20 percent of the visitors to topshop.com, according to Sauvaire. The company provides Topshop’s blogger there with details of company events and news. It’s one of the brand’s newest attempts to stir interest via social networking sites, a tactic the retailer first tried three years ago.

- Samantha Conti, "Fashion's New Circuit: Social Networks", WWD. Read the rest of the article here.

Social Media's Impact on Fashion

"This new wave of microblogging — Twitter and Tumblr — really appealed to me because you’re publishing but you’re not asking for comments. I sort of don’t care what you think. The other thing I like about it is it’s bringing many of the elements we preach together....To get an emotional connection, it doesn’t have to be so curated and art directed."

-James Gardner, CEO of Interactive Agency who represent brands such as Balenciaga, Burberry, Gucci, Marc Jacobs and Stella McCartney, discussing the impact of developing social media on fashion advertising and relations in WWD.

Fashion Tweets

Garance Dore is on Twitter!

Ugh, she's so cool....
Also if you happen to be on twitter, make sure you are following TheMoment, NYTimesStyle, and Women'sWearDaily. Even in Pougkeepsie you can get play by play updates of global fashion.

WWD

Want to know what is happening in the fashion world the minute it happens? Women's Wear Daily is on Twitter! Right now they are posting play by play accounts of Milan Fashion Week.
http://twitter.com/womensweardaily

A Magazine Minus Paper

If your subscriptions are stalled and blogs are boring you, check out Contributing Editor, an online magazine organized by Matthew Edelstein, former fashion director at Details. Since leaving the Conde Nast mag, Edelstein has (probably presciently) started investing a lot of time in online venues. The result is a great mix of fresh photography and smart writing with frequent updates. Check out Tyler Riggs trip into Graceland for starters.