Thursday, 26 March 2009

"No one is going to want to look too Dubai"

Anna Wintour on what to expect for Fall 2009:

"It is so important for designers not to run scared, and not to be too worried about what's safe and what's commercial.

Right now, what's going to work is something their customer doesn't have in her closet and that has a real intrinsic sense of value. …Because to be honest there's been too much product, too much copy-catting, and, probably too much consumerism. I think a sense of clarity, a sense leveling off and a sense of reality is needed."

Did Anna Wintour just say "too much consumerism" ?? Isn't that what her entire career is based on?

The full interview is on the Wall Street Journal.

1 comment:

  1. I know that Nuclear Wintour wants to preserve the artistic integrity of the fashion industry while warding off schlock (I'm looking at you, Marc Jacobs's Fall 2009 collection), but she really has to look at the broader perspective. She was apparently personally offended that Olivier Theyskins was fired from Nina Ricci. Look, I was sad when the designer who succeeded Valentino (whose name I can't remember right now) was unceremoniously dumped for NO REASON after two seasons, but I wasn't bitching to high heaven about it. Unfortunately, sales are sales.

    Yes, there has been too much consumerism, too much copy-catting. Ms. Wintour understandably doesn't want her career based on that. I admire how she's trying to preserve the integrity of fashion as an art form, but her complaints are not helping.