"new research by the universities of Columbia and Harvard shows that people who splurge on themselves are happier in the long run than those who squirrel away their pennies for the proverbial rainy day...'people feel guilty about hedonism right afterwards, over time that guilt dissipates'. If you never treat yourself, however, 'what builds up is this wistful feeling of missing out on life’s pleasures'. Which, if you ask me, means it’s time to remind ourselves of the logic behind the feelgood purchase. "
Splurging during a Recession? Read the article here in the London Times.