Social Media's Impact on Fashion

"This new wave of microblogging — Twitter and Tumblr — really appealed to me because you’re publishing but you’re not asking for comments. I sort of don’t care what you think. The other thing I like about it is it’s bringing many of the elements we preach together....To get an emotional connection, it doesn’t have to be so curated and art directed."

-James Gardner, CEO of Interactive Agency who represent brands such as Balenciaga, Burberry, Gucci, Marc Jacobs and Stella McCartney, discussing the impact of developing social media on fashion advertising and relations in WWD.