Monday 3 August 2009

Vogue Australia gets pretty cover and we don't.

To celebrate its 50th anniversary this fall, Vogue Australia has put Cate Blanchett on the cover of its September issue. And it isn't just any old photograph, oh no:

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According to WWD, the September issue will have not one, but four different illustrated covers. Jealous! And who are we getting for our September issue? Oh yeah, Charlize Theron. The September issue is always the biggest issue of the year in the fashion world--both in terms of advertising content and physical weight. This year, American fashion magazines will be about a third lighter than last year's due to declining advertising revenue. Ouch. Vogue Australia is taking a big gamble on its September issue--the previously mentioned four different colors, an 11 USD edition that comes in a gold box, a 10 page swimsuit spread with designs especially created for the issue by such houses as Chanel and Dolce & Gabbana. But hey, we should all splurge on our birthdays. Congrats to Vogue Australia: here's hoping for another 50 years.

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