"The reason I did fashion was it was the only way to get paid to do anything creative.... The only way you could be "arty" was as a fashion photographer, because it still had a certain amount of integrity involved. Now it's such a mass industry. They just churn it out. There's not much personality in it any more. You can't say, 'That's a Helmut Newton picture', because you don't know who took the picture. 'Who did the retouching?' is the question you ask. It makes mediocrity look good."