Wednesday 13 May 2009

Vogue in a Recession

"In terms of our fashion choices ... racks and racks of clothes are wheeled into my office, and we discuss what's going to be in the magazine and what's not. And up until a year ago, we've been very free about the prices of clothes, and I probably didn't delve as deeply as I should have into what things cost. Now I ask the price of every single outfit that comes into the office, and I think a lot of my editors have been quite surprised about what a little sequin dress from an unnamed designer might be, and if it's $25,000, we'll say, ‘Okay, well, not this time.’ So we're looking at that, and at supporting younger designers — like Alexander Wang, Proenza Schouler — that are more price-friendly ... But at the same time, we are who we are. We represent the fashion industry, and we have to show the best in the fashion industry, and that's not going to change."
-Anna Wintour on how she plans to keep Vogue current at this moment, via The Cut

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