The idea behind the space is this: designers who have been working for a year and a half and employ a staff (paid or volunteer) can apply for a showroom. The rent would be extremely cheap, subsidized in part by a grant from the city. The CFDA would offer educational seminars on industry issues. There would be twelve showrooms in all.
The building is located on W 38th Street--the heart of the Garment District. With this incubator, the city can try to preserve the Garment District; the CFDA can help young talent enter Manhattan; the owner of the building can attract young, interesting tenants; and the emerging designers can have a dream showroom in Manhattan. Let's hope this works.